What is Permanent Makeup?
Permanent Makeup, which is also sometimes known as Semi Permanent Makeup or Micropigmentation, is the implantation of micro pigments into the dermal layer of the skin. The process used is similar to that of a tattoo but the depth of implantation is 0.5mm instead of 3-4mm. Anaesthetics are used throughout the process for client comfort. Clients will often liken the eyebrow procedure for example to that of threading.
Historically, permanent makeup has been purely for in the know celebrities, but no longer. It is now available for anyone who wants to improve and enhance their natural beauty. Clients can benefit from undetectable permanent makeup. Clients can achieve stunning results – and the effects can be life changing.
Permanent Makeup can not only save you time, but also money, saving on all those unwanted cosmetics piled up at the back of the drawer. Yes, we all do it!

Natural tones of pigments are mixed to produce a bespoke colour to suit the individual skin tone and taste of each client. You will gain confidence and no longer worry about smudges and smears, nor will you need to retouch your makeup throughout the day.
During a brow consulataion, a rough template is drawn on the brow to get an idea of what shape the client is looking to achieve. Pigment is smudged onto the skin above the brow to see which one would look the most natural. It's important to visualise these pigments in tiny hair strokes as opposed to a block colour as they appear here.
Who would benefit from permanent makeup?
- Busy mums and professional women who want to look their best at all times
- People with sparse, fair or poorly shaped eyebrows
- People who are fed up with pencilling their eyebrows in every morning due to scarring, misshape or sparse hair (I used to be one of these!)
- People with oily skin who have a tendency to shed makeup quickly
- People who have lost their brows and lashes due to medical reasons such as alopecia or chemotherapy
- Those who have lost their youthful definition to their lips
- People who suffer with lipstick bleed
- People whose lips appear unsymmetrical
- Those with allergies to makeup
- People with poor eyesight and therefore struggle to apply makeup precisely
- People who suffer with movement in their hands and therefore find applying makeup difficult or sometimes even painful
- Those wanting to save time in the mornings by not applying makeup
- People who regularly swim and exercise and want their makeup to stay exactly where they intended it.